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Context Software Systems
This symbol and logotype design was developed for use by both the Embassy Group and sister company Context Software Systems. The simple geometric shapes are symbolic of the relationship of doctors, their patients, and coordinating insurers, that rely on accurate medical billing codes, linked by these software products.
Context Software Systems
The Context identity was applied in the design of sales tools including a newletter and sales kit. A standard file-sized, 2-color folder, with an integrated tab, had big impact within a limited budget. The pre-printed 1-color sales sheets provided a very polished and flexible method for creating customized sales programs using in-house laser imprinting.
Context Software Systems
Larson-Marvine provides cost-effective, integrated branding across all media including print advertising and packaging. In this case, original illustration was commissioned to further reinforce the coding product's linking features that provide accuracy and efficiency in the medical practice management environment.

Context Software Systems
The Context corporate identity was then applied to the website design to complete the integrated marketing plan.
Context Software Systems
For the Embassy Group, the Context sister company that provides medical coding software to the insurance industry, the logotype shares the symbol for an integrated identity. This sales brochure utilizes the same style of illustration, customized to reflect the measures and analysis required by the industry for superbill evaluation.
 
 
 
 
 
 
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