Larson-Marvine: Branding and Corporate Identity Design for Internal Communications

ServiceMaster Internal Communications

Unified internal communications that reflected company values, adapted consistently across multiple brands, and integrated messaging for the parent company was the challenge in creating this internal branding strategy.

ServiceMaster Internal Communications

A unifying typographic treatment reinforces the message visually and symbolically, linking the importance of employees' core values across the entire company.

ServiceMaster Internal Communications

Flexibility within a strong visual communication system allows for a range of design and production options, while retaining consistency, for integrated corporate communications.

ServiceMaster Internal Communications

This strategy integrated communications involving sub-brands, each with existing strong identities.

ServiceMaster Internal Communications

The designs are further developed to extend consistently into digital media such as training presentations.

ServiceMaster Internal Communications

Through traditional and online media, the integrated internal communications, deliver consistent and unified messages across the entire company.