The launch of this division of Aon Group required a distinctive name and symbol. In developing both, we focused their proprietary risk analysis or “what if” scenarios.
American Healthcare
For years this medical insurance company had used a stylized American flag as their symbol. This new logo differentiates them from government agencies, provides cost-effective printing options, and allows for product name variations.
InLight
InLight’s focus on personalized, patient education, delivered
via the Internet, touch-screen kiosk, and video, inspired this logo.
High Tech Medical Park
This symbol highlights key services provided
by this leading-edge medical imaging company. They excel
in high-quality images, experienced specialists, and delivery of customer services.
Heritage
Steeped in this Pennsylvania company's passion for craftsman-ship, this logo reflects its high-quality custom and semi-custom kitchen cabinets.
Wells
Wells designs and manufactures glass, porcelain, and stainless steel sinks. The symbol is inspired by the Chinese character for water and the Zen-like simple elegance of the products.
Strata Decision Technology
This company provides software tools for analytical decision-making. Reference to layers of analytical modeling and maze imagery are captured
in this symbol.
Capsim
Capsim Management Simulations, Inc. is the leading developer of simulations used to teach strategy, finance, production, marketing and all the key elements that interact to build successful, profitable businesses.
Kinetic Wisdom
This company launch coincided with development of Kinetic Resume, its first in a series of online tools. The symbol incorporates both the initials and a modern interpretation of their electronic document products.
Life Frames
A video company that creates living video histories. Often the stories focus on the experiences of one member of the family, framing their story for the benefit of future generations.
Embassy Group
Developed for use
by both the Embassy Group and sister company Context Software Systems. The simple geometric shapes are symbolic of medical billing codes, accurately linked by these software products.
Brandmeier Productions
Originally created as an animated tag for this television production company with text moving onto and colliding with the edge of
the screen. This train crash effect reflected Jonathon Brandmeier's comic style and was adapted for their print materials.
eLevin
When Jonathan Levin Photography advanced from a traditional film-based studio he wanted a new image to reflect his new digital methods.
Blackman
The design of this symbol was inspired by Blackman’s flagship showroom archway in Manhattan. The modern interpretation of the arch invites customers to enter their world of creative design for kitchen and baths featuring the finest products.
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