Corporate identity provides the visual representation of the corporate brand. A distinctive symbolic vocabulary is at the center of every well-crafted communication. Logotypes, symbols, and trademarks are designed to reflect and to reinforce the corporate vision. They must be instantly recognizable within an increasingly cluttered environment.

Across modes of communication, a corporation must consistently present an integrated,
clear, and strong identity. Communication design standards establish clear guidelines for implementation of the corporate identity in all marketing and internal communications.