This annual appeal campaign, for Chicago Botanic Garden, features an oversized mailer with a 3-way personalization match.

The design creates the impression of 4-color printing, with only 2 colors. The commissioned photography features a column from the English Garden. The illusion of handmade paper with flower petals was part of the photomontage. The production was very cost-effective and the response was twice what was expected in a down economy, producing an outstanding result for the fundraising team.