Start a creative evolution
Help ignite change
It begins with an engaging teaser video that plays a welcome introduction to the fun and opportunity to be found as an exhibitor at The Kitchen and Bath Industry Show in New Orleans. Play the video to see the teaser that helped to ignite change in the industry.
Create a personal approach
Direct mail campaigns can be customized, with personal URLs or PURLs to track engagement. In this case a brochure with a USB memory card was sent as a gift with a personal message for each potential exhibitor inside: a link to a custom web page with an exhibitor package offer for the coming Kitchen and Bath Industry Show. The PURL link to the custom page on the micro web site, included personalized pages for each exhibitor, with their name and the exhibitor package options available to suit their needs.
Business education describes massive changes in terms of 'creative destruction'. We prefer to think in terms of 'creative evolution'. Beyond the boardroom focus on ROI, your future talent and customers want to know if you are doing well by doing good. All other capabilities, products, experience, and even pricing may be secondary to your company culture. What is the voice of your brand?
If you want to work with a company that cares about doing well by doing good, let us show you how we work. Contact us today.