Interactive communication engages people more than any other form. Online audiences are more engaged though creative rich media content. Brand websites, microsites, interstitials, animated banner ads, streaming media, mobile media, and other social media all benefit from creatively designed rich media that enhance the experience of the brand. It’s more memorable, fun, informative, and compelling. It also provides more information on audience preferences, levels of engagement, and opportunities to interact that may be unavailable in other media.