Capsim - Learn by Doing

As a key element of our work with the Capsim Management Simulations rebranding, website redesign, and integrated marketing, this video demonstrates the "Unforgettable Business Learning" experience using their leading business simulations. They are fun, effective, learning and assessment tools. The goal was to show why 500 universities, leading business schools, and corporate leaders understand the value in using Capsim business simulations to prepare future business leaders, and to encourage prospects to sign-up for a one-to-one demonstration of the products.

From concept through post-production, we produced the video, integrated email marketing campaigns, and tracked landing page metrics. The videos integrated into email campaigns increased click-through by as much as 50 percent.