Make a big splash
What will attract attendees to a trade show in an industry hit hard by recession? The opportunity to actually "Touch the Future" and test new industry products onsite at The Kitchen and Bath Industry Show in Chicago's McCormick Place Convention Center. We developed the concept and tag line that debuted in a national print advertising campaign. The concept rolled out to the web site, digital ads, convention center banners and the show directory.
National Print Advertising
Putting a finger on just the right concept and tag line began the process of exploration. A range of sketches were created for review of concepts, approval and inspiration for creating the images. Experiments with tools and techniques resulted in a myriad of flowing solutions that graced a full complement of integrated marketing materials.
Digital Advertising and Convention Center Banners
Trade Show Directory and Trade Magazine Covers
Web site masthead